In response to the digital transformation in marketing, agencies are investing in advanced analytics, integrating media channels, and focusing their services better to meet the demands of data-driven, real-time marketing. The key to what we do at OM Strategic Forecasting is building an actionable digital presence for our clients that embodies most of these tactics. Oksana and fourteen experts have shared with Forbes the diverse strategies their firms are adopting, including leveraging AI, focusing on first-party data, and maintaining to enhance the effectiveness and efficiency of their marketing efforts.
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